the Team
Introducing the core team of Purpose Driven Solutions! Led by a team of dedicated professionals committed to catalyzing positive change, we specialize in bridging the divide between corporate philanthropy and community enrichment within the events industry. As a woman and LGBTQ+-owned enterprise, we pride ourselves on offering a diverse and inclusive approach to all our endeavors.
founder & President
katy nichols
Katy Nichols, our Founder, Director, and President, serves as the visionary leader steering the course for our team. With an extensive background in event production and a passion for community enrichment, Katy's leadership has been instrumental in shaping the ethos of Purpose Driven Solutions. Her role extends beyond conventional titles, embodying a multifaceted approach that sets the tone for our collaborative and
innovative endeavors.
Operations Director
Blaisdell Shaw
Blaisdell Shaw, our Operations Director, is an administration, site safety, and crowd control extraordinaire. She is the mastermind behind event programming and is an indispensable part of our team. With an impressive 15 years of experience, Blaisdell’s meticulous approach and keen focus on site safety have been instrumental in overseeing crowd control at events of various scales. As the creative force in charge of event programming, she designs strategic shows with the best talent, ensuring each performance is a unique and unforgettable experience for our attendees.
Operations manager
carlos jackson
Carlos Jackson, our seasoned Site Operations Manager with 20 years of experience, adeptly coordinates and executes site plans, setup, and strike, consistently delivering flawless and punctual results. He has led crews of 500+ team members.
marketing director
francesca jarrett
Francesca Jarrett, our Marketing and Sponsorship Director, is the newest member of our team. A recent graduate from DePaul University in 2023, Francesca brings a vibrant and contemporary perspective to our efforts. As a driving force behind our outreach endeavors, she has led successful marketing campaigns
that seamlessly integrate with various social media platforms. Her innovative strategies harness the power of social media, creating engaging content and fostering a strong online community. Francesca's expertise extends beyond marketing, as she passionately directs our nonprofit arm, facilitating impactful collaborations and managing donation initiatives that contribute to the well-being of our community.
board member
katy sandlin
As a board member of PDS, I am passionate about our mission to foster community support and drive positive change. Through facilitating donations and forging partnerships between brands and local organizations, we directly impact lives and enhance our community’s well-being. I am honored to contribute to PDS’ efforts in making a meaningful difference and creating a brighter future for all.
board member
tracy jarrett
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